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Selecting the right sampling technique is a critical step in producing valid, reliable, and high-quality research. This practical workshop will help you understand when, why, and how to choose the most appropriate sampling method, justify your decisions confidently, and apply sampling strategies across quantitative, qualitative, and mixed-methods research through real-world examples and practical guidance.
Every strong research study begins with the right sample. Learn how to select, justify, and defend the most appropriate sampling technique for your research with confidence.
Selecting an appropriate sampling technique is one of the most important methodological decisions in the research process. This workshop provides a practical understanding of probability and non-probability sampling methods, helping participants learn when, why, and how to choose the most suitable sampling strategy for different research designs. Through real-world examples and research scenarios, participants will gain the confidence to make informed sampling decisions rather than relying on guesswork.
A well-chosen sample directly influences the validity, reliability, and credibility of research findings. Using an inappropriate sampling technique can introduce bias, reduce the quality of evidence, and weaken the conclusions of a study. By understanding the strengths, limitations, and appropriate applications of different sampling methods, researchers can design studies that produce meaningful, trustworthy, and defensible results.
Whether you are developing a research proposal, conducting a thesis or dissertation, or preparing a journal manuscript, the ability to justify your sampling decisions is an essential research skill. This workshop equips participants with practical knowledge that can be applied immediately to their own projects. The learning objectives below outline the specific competencies and outcomes participants will achieve by the end of the workshop.